EU YAN SANG
MOTHER’S DAY CAMPAIGN 2017

How we made a splash with a tiny budget.

For this Mother’s Day campaign, real people from both EU Yan Sang and Twohundred 
appeared to share their true stories with their mothers. What can deliver a stronger message than when 
a corporation’s leader, its staffs and partners show their true affection in person, a real devotion that withstands 
the test of time. The result is a poster campaign that is a human, touching and credible with positive response. 
Despite the low media spending, it was nominated as the Best Print/Poster campaign in the JCD’s Best of the Best Award in 2018. 

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